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Merit Incentives Acquires Synchro Marketing in Australia
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Merit Incentives, Dubai, has announced the acquisition of Synchro Marketing, an Australian company in North Sydney focusing on sales incentives and B2B loyalty solutions for the automotive and oil and gas sectors. The acquisition marks a significant step in Merit’s global growth strategy and strengthens its presence in high-performance, execution-driven industries, the company says. See RNN: Merit Incentives Raises $28 Million for Global Expansion.“I first met Synchro’s founders, Mark McGowan and Paul Butler, through the Incentive Marketing Association, and from the very beginning the alignment was clear,” says Julie Barbier, Founder and CEO of Merit Incentives in a Linkedin post. “We share a deep commitment to customer centricity, innovation through co-creation, and a belief that performance only matters when it’s sustainable.”
Synchro Marketing says it brings decades of expertise designing and delivering sales incentive and loyalty programs for complex B2B environments. The company reports that it’s particularly well known for its work in automotive and energy markets, where measurable outcomes, channel engagement, and long-term partner performance are critical.Merit Incentives is a global engagement company powered by an AI-enabled platform built for scale, it reports. Merit helps organizations motivate sales teams, channel partners, and customers through data-driven incentive, recognition, and loyalty solutions across multiple regions and industries.
Barbier says the combination brings together Synchro’s deep domain expertise with Merit’s global technology platform, enabling more sophisticated, scalable, and insight-driven engagement programs for clients worldwide.
Australia represents a strategic market for Merit, she reports. Like Saudi Arabia, it combines a concentrated urban population with vast geographic reach and industries—automotive, energy, and mobility—where execution truly counts. The acquisition positions Merit to better serve clients operating in these demanding environments while creating a bridge between key global growth regions.
Together, Merit Incentives and Synchro Marketing aim to set a new standard for sustainable performance in sales incentives and loyalty—locally grounded, globally scaled, and built for the future, Barbier concludes.
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